--- title: "50-Point Assessment Guide | Sumi Lab" description: "A plain-language guide to the 50 checks in SUMI Lab’s website assessment and why each matters." url: "https://sumilab.ca/aeo/assessment" --- Source: [50-Point Assessment Guide | Sumi Lab](https://sumilab.ca/aeo/assessment) [← AEO assessment](https://sumilab.ca/aeo) # 50-point assessment A quick guide to each check in your report and why it matters. Report keyGoodPartialIssue This guide explains the checks; your report contains the findings. Checks use a sample and do not guarantee search rankings or AI recommendations. ## Access and crawl controls 1. 01 ### Page availability Checks whether sampled pages open, so visitors and search tools can reach them. 2. 02 ### Redirects Checks whether moved pages lead visitors and search tools to the right destination. 3. 03 ### Crawler permissions Checks whether site rules allow search tools to access important pages. 4. 04 ### Index directives Checks for instructions that might keep important pages out of search results. 5. 05 ### Snippet controls Checks for settings that may limit the page text shown in search results. 6. 06 ### Canonical URLs Checks which address the site identifies as the preferred version of a page. 7. 07 ### Sitemap Checks the site's page list, which helps search engines discover important pages. 8. 08 ### Content rendering Checks whether key content appears in the initial page code, helping search tools find it. ## Metadata and navigation 1. 09 ### Page titles Checks whether page titles describe their topics clearly in search results. 2. 10 ### Meta descriptions Checks page summaries for useful, accurate descriptions of their content. 3. 11 ### Heading hierarchy Checks whether headings make the page's main topic and sections easy to follow. 4. 12 ### Social preview metadata Checks the title, description and image a page offers for shared-link previews. 5. 13 ### Internal links Checks whether links connect useful service, location and enquiry pages. 6. 14 ### Broken links Checks selected links for destinations that do not open, interrupting a visitor's journey. ## Buyer content 1. 15 ### Main answer clarity Checks whether visitors can quickly find the main answer a page promises. 2. 16 ### Service scope clarity Checks whether the site explains what the business provides and where details are unclear. 3. 17 ### Suitability and limitations Checks whether buyers can tell if a service fits their needs, including important limits. 4. 18 ### Pricing or quotation process Checks whether buyers can understand how to get a price and what may affect it. 5. 19 ### Initial buyer question coverage Checks whether the site answers sample questions we created about buying decisions. 6. 20 ### Scannable supporting detail Checks whether supporting information is organized so visitors can find useful details quickly. 7. 21 ### Customer proof Looks for relevant customer examples or testimonials that support the service claims. 8. 22 ### Public signs of outdated content Looks for expired offers or conflicting information that could mislead visitors. ## Company and location clarity 1. 23 ### Business identity Checks whether visitors can identify the business and the name it trades under. 2. 24 ### Contact details Checks whether visitors can find clear, consistent ways to contact the business. 3. 25 ### Facility addresses Checks whether published facility addresses are clear and consistent across sampled pages. 4. 26 ### Facility vs. service area Checks that the site distinguishes physical locations from areas the business serves. 5. 27 ### Services by location Checks whether visitors can tell which services are offered at each location. 6. 28 ### Owned-page consistency Compares important details across the business's own pages to spot conflicting information. ## Structured data Structured data is code that describes information on a page. It is optional, and not every type applies to every page. 1. 29 ### Organization markup Checks for machine-readable code that identifies the business to search tools. 2. 30 ### Local business markup Checks for appropriate machine-readable details about a business location, when relevant. 3. 31 ### Page-specific markup Checks for useful machine-readable details suited to the content of each page. 4. 32 ### Schema validity Checks detected structured data for errors that could prevent search tools from understanding it. 5. 33 ### Markup vs. visible facts Compares structured data with the page's visible information to spot conflicting details. 6. 34 ### Schema identity links Checks whether links in structured data point to the correct business profiles. ## Listings and outside presence 1. 35 ### Google business profiles Looks for relevant public Google business profiles that help people find the business. 2. 36 ### Bing business profiles Looks for relevant public Bing business profiles that help people find the business. 3. 37 ### Public profile details Compares visible hours, services and categories with the website to spot inconsistencies. 4. 38 ### Cross-source contacts Compares contact details across selected listings and the website to reduce confusion. 5. 39 ### Directory website links Checks whether selected directory links lead to the correct, working website. 6. 40 ### Outside mentions Looks for relevant mentions elsewhere and distinguishes independent sources from company-controlled ones. ## Trust and supporting evidence 1. 41 ### Company background Checks whether the site's company or team information helps visitors understand who is responsible. 2. 42 ### Credential evidence Looks for a source, date or scope behind stated credentials so claims can be checked. 3. 43 ### Public reviews Reviews the availability and recency of public reviews on selected profiles. 4. 44 ### Enquiry privacy disclosure Looks for an accessible privacy notice where visitors share personal information. 5. 45 ### Relevant commercial policies Checks whether relevant service or sales terms are accessible when buyers need them. ## Mobile experience and enquiry route 1. 46 ### Lab performance Measures page loading under defined test conditions to identify potential delays for visitors. 2. 47 ### Mobile layout Checks sampled pages on a phone-sized screen for clipped content or difficult controls. 3. 48 ### Enquiry route Follows the path from a service page to a working contact or quote page. 4. 49 ### Form clarity Checks field labels and required-field indicators so visitors know what information to provide. 5. 50 ### Keyboard access Checks whether visitors can reach and see enquiry controls using a keyboard.