---
title: "CoPilot AI Branding | Sumi Lab"
description: "A brand character and graphic language that bring personality, warmth, and movement to CoPilot AI across digital and physical touchpoints."
url: "https://sumilab.ca/case-studies/copilot-branding"
---

Source: [CoPilot AI Branding | Sumi Lab](https://sumilab.ca/case-studies/copilot-branding)

CoPilot AI

# Bringing life to CoPilot AI's brand

- Company Mascot
- Graphic Design
- Branding

![CoPilot AI branding cover with flying birdie illustrations](https://sumilab.ca/case-studies/copilot-branding/cover-1440.webp)

Project overview

CoPilot AI needed a memorable visual world to make its technology feel more human. We developed a playful brand character and a flexible graphic language that brings personality, warmth, and movement to the brand across digital and physical touchpoints.

![CoPilot AI birdie illustration pattern](https://sumilab.ca/case-studies/copilot-branding/image-26-1440.webp)

- #FFF8E5Cream Highlight
- #FFE4A3Soft Gold
- #FFC32EPrimary Yellow
- #FADA8AWarm Amber
- #26BEB9Bright Teal
- #1C928DMid Teal
- #13615EDeep Teal
- #09312FDark Teal
- #D6B25ATan
- #BF9223Dark Gold
- #997316Warm Brown
- #806217Deep Brown

![CoPilot AI birdie illustration strip](https://sumilab.ca/case-studies/copilot-branding/brand-strip-1440.webp)

![CoPilot AI birdie sticker on a laptop](https://sumilab.ca/case-studies/copilot-branding/image-31-1440.webp)

![CoPilot AI employee manifesto booklet mockup](https://sumilab.ca/case-studies/copilot-branding/book-mock-1440.webp)

![CoPilot AI line-art birdie illustration](https://sumilab.ca/case-studies/copilot-branding/image-32-1440.webp)

![CoPilot AI stickers on a laptop](https://sumilab.ca/case-studies/copilot-branding/image-30-1440.webp)

![CoPilot AI birdie embroidered on a cap](https://sumilab.ca/case-studies/copilot-branding/image-33-1440.webp)

![Close detail of the CoPilot AI birdie embroidery](https://sumilab.ca/case-studies/copilot-branding/image-36-1440.webp)

![CoPilot AI buckle detail on a cap](https://sumilab.ca/case-studies/copilot-branding/image-37-1440.webp)

![CoPilot AI label detail inside a cap](https://sumilab.ca/case-studies/copilot-branding/image-38-1440.webp)