---
title: "Hoochy ’Booch — SUMI Lab"
description: "A focused Hoochy ’Booch storefront that brings its playful brand story forward and gives every flavour room to tempt."
url: "https://sumilab.ca/case-studies/hoochybooch"
---

Source: [Hoochy ’Booch — SUMI Lab](https://sumilab.ca/case-studies/hoochybooch)

Hoochy ’Booch

# The first sip starts on screen

- CPG & Beverage
- E-commerce UX
- Customer Research
- Website Design
- Product Discovery
- Subscription Commerce

Introduction

## Kombucha born from gut health, brewed for flavour, designed for fun

Vision

An accented brand that highlights the product and community

## Make the brand shine through

One clear path from the brand story to seasonal releases, core flavours and the people who already love them.

## Flavour in the can and catalogue

A minimalist catalogue you can visually taste. Colourful cans and bold colors that pull you in.

## Keep the can the star

Simple purchase controls, useful product details and customer reviews make the next step clear without crowding the product.

![Golden Turmeric Hoochy Booch can](https://sumilab.ca/hoochybooch/assets/custom-asset-01-golden-turmeric.png)

![Bellini Hoochy Booch can](https://sumilab.ca/hoochybooch/assets/custom-asset-02-bellini.png)

![Vancity Fog Hoochy Booch can](https://sumilab.ca/hoochybooch/assets/custom-asset-03-vancity-fog.png)

![Hoochy Booch sample pack](https://sumilab.ca/hoochybooch/assets/custom-asset-04-sample-pack.png)

![Blue Valentine Hoochy Booch can](https://sumilab.ca/hoochybooch/assets/custom-asset-05-blue-valentine.png)

![Two litre Hoochy Booch growler](https://sumilab.ca/hoochybooch/assets/custom-asset-06-two-litre.png)

![Cran-baby Hoochy Booch can](https://sumilab.ca/hoochybooch/assets/custom-asset-07-cran-baby.png)

![Limited time Hoochy Booch can](https://sumilab.ca/hoochybooch/assets/custom-asset-08-limited-time.png)