How is AEO different from SEO and GEO?
SEO improves visibility in search results. AEO focuses on how your business is represented in AI-generated answers. GEO, or generative engine optimization, is another term often used for this work. The labels overlap; useful content, accessible pages and credible business information matter across them.
What does the free AEO audit include?
The free assessment covers all 50 readiness checks: technical access, page structure and metadata, buyer content, business information, structured data, external presence, trust, and the mobile and enquiry experience. You receive findings with supporting observations and initial priorities. Any checks we cannot verify are identified. Testing buyer questions across AI engines is a separate paid citation audit; implementation and ongoing measurement are also separately scoped.
Do I have to pay for anything afterwards?
No. You can use the findings with your own team. If you want help with further investigation or implementation, we agree the scope and fees before starting.
Which AI tools do you look at?
ChatGPT, Gemini, Claude, Perplexity, Google AI Overviews, Google AI Mode and Bing Copilot Search. We choose the relevant platforms and buyer questions with you. Testing their live answers and citations is a separate paid audit.
How long does it take to see results?
The timing depends on the gaps. Website fixes can be completed quickly; new content, external coverage and changes in AI answers usually need longer to assess. We agree review points and repeat the measurements.
Can you guarantee that AI will recommend us?
No. AI platforms choose what to cite and recommend. We improve the information available about your business and measure how its visibility changes, without promising a particular ranking or number of leads.
Will we need a new website?
We start with your existing site. Most work involves improving its content, technical foundations and enquiry experience. We would scope a rebuild separately if the current platform prevents the changes you need.
We already have an SEO agency. Can you work with them?
Yes. We share the findings and agree responsibilities with your SEO, content and website partners so the work fits together.
Is AEO relevant to a B2B software startup?
It can be, particularly when buyers need to understand a new product category or compare vendors. We assess your product pages, integration information, security documentation and relevant third-party sources.
Do customer reviews and third-party profiles matter?
They give buyers and search systems information beyond your website. We look for relevant customer feedback, industry coverage and product profiles, and check that key business and product details agree.
What does external trust and reputation work involve?
Depending on your market, this can include industry profiles, expert articles, useful LinkedIn posts, relevant community participation and customer reviews. We prioritize sources that your buyers use and that you can contribute to credibly.
What will you need from our team?
For the free assessment, share your website, main products or services and target customers. Ongoing work needs access to relevant materials and someone on your team to check facts and approve content. We can use a short conversation to capture expertise when needed.
How do you measure whether the work is helping?
We repeat agreed buyer questions and track mentions, citations, recommendations and factual accuracy. Where analytics and lead records are available, we also review relevant visits and qualified enquiries.
Can you work with our CMS?
Usually. We check your platform and access first, then identify which improvements can be made within it. Any development or migration work is scoped before implementation.
What is included in the monthly partnership?
Prioritization, content research and creation, website improvements, external visibility work and measurement. The monthly scope depends on how many products, buyer questions and markets we cover, and how much implementation you need. Deliverables and fees are agreed in the proposal.