SUMI.
LAB

AI Overviews reach 2.5 billion users a month. Is your business being cited?

Answer Engines we track

Scrolling pauses while this section has keyboard focus.
  • ChatGPT
  • Gemini
  • Claude
  • Perplexity
  • Google AI Overviews
  • Google AI Mode
  • Bing Copilot Search

What's AEO?

Answer engine optimization (AEO) improves how AI tools find, understand and reference your business when people ask questions or compare providers.

These examples use a fictional logistics software business. Focus a screen to read its complete answer. Its animation resumes when focus leaves. With reduced motion, swipe horizontally on a phone to read the other examples.

ChatGPT

Which platform tracks shipments across carriers?

Compare carrier coverage, data freshness and integrations.

RelayGrid’s platform page explains cross-carrier tracking and exception alerts. Check its carrier coverage against your shipping network. relaygrid.example

Sources
Perplexity

Which shipment tools connect to an existing ERP?

1 source

Check the integration method, data fields and setup work.

RelayGrid’s integration guide outlines API and webhook options. Compare its documented data flows with your ERP and internal workflows. relaygrid.example

Bing Copilot Search

Which logistics tools can flag shipment delays?

Compare how delays are detected, routed and investigated.

RelayGrid describes exception alerts with shipment context. Check which events trigger an alert and how your team can follow up. 1

RelayGridrelaygrid.example/platform/exceptions
Claude

How do I compare shipment visibility platforms?

Searched the web

Start with carrier coverage, update quality and implementation.

RelayGrid’s buying guide covers integrations, data protection and onboarding. Use those criteria to compare the tools on your shortlist. relaygrid.example

Shipment visibility buyer’s guiderelaygrid.example/guides/visibility
Google Search

How do I evaluate a logistics platform’s security?

Review access controls, data handling and security documentation.

RelayGrid’s security page explains access and data-handling practices. Ask for supporting documents and check them against your requirements. relaygrid.example

Security and data handlingrelaygrid.example/security
Gemini

What affects shipment visibility software pricing?

Compare shipment volume, carrier connections and support.

RelayGrid’s pricing guide explains the factors behind a quote. Confirm which integrations and implementation work are included. relaygrid.example

Sources

Three parts of AEO

Technical foundations

Make your pages accessible and give search systems clear, consistent information about your business.

Accessible pages
A robots.txt file states crawl rules and points to the sitemap.
Clear structure
A product page uses descriptive headings and links to related information.
Business information
Company details, product information and FAQs agree with the business’s structured data.

Content strategy

Research buyer questions and turn your expertise into useful product pages and articles.

Questions about carrier coverage, integrations, data freshness, onboarding, security and pricing become sections in a software buyer’s guide.

External trust

Build a consistent presence through relevant profiles, expert contributions and genuine customer feedback.

Industry discussions, LinkedIn articles, public API documentation and product walkthroughs help buyers evaluate the business beyond its own website.

How we improve your AEO

  1. Start free

    Assess your site

    Assess your website and public business presence against 50 readiness checks.

  2. Choose priorities

    Choose the services, buyer questions and website fixes that matter most.

  3. Make improvements

    Publish useful content, fix website gaps and strengthen external sources.

  4. Track results

    Check how your business appears in AI answers and review relevant enquiries.

Free 50-point AEO assessment

We assess your website, content, business information and external trust across 50 checks, then send the findings and initial priorities.

  • A review against all 50 readiness checks
  • Findings with supporting observations and any unverified checks explained
  • Initial priorities you can take to your own team
Get a free 50-point audit

What you get

SUMI / AEO readinessSample report
50readiness checks
8 categories
  • Access & crawl controls8 checks
  • Metadata & navigation6 checks
  • Buyer content8 checks
  • Business information6 checks
  • Structured data6 checks
  • External presence6 checks
  • Trust & evidence5 checks
  • Mobile & enquiries5 checks
✓ Good− Partial! Issue

AI-answer and citation testing, implementation and ongoing measurement are separate paid services. There’s no obligation to continue.

Research shows AI dominates decision-making

AI is already part
of the purchase.

45%

of surveyed B2B buyers used generative AI during a recent purchase.

Gartner · 645 B2B buyers ↗
Used generative AIEach figure = 1 percentage point

How people use ChatGPT

Almost half of messages
ask for advice or information.

AskingAdvice & information49%
DoingWriting, planning & tasks40%
ExpressingReflection & exploration11%
0Share of consumer messages100%
OpenAI · Consumer ChatGPT usage study ↗

Google search behaviour

Fewer clicks when
AI summaries appear.

Visits with a traditional search-result click

Without AI summary
15%
With AI summary
8%
010%20%
Pew Research Center · Browsing data from 900 US adults ↗

Buyers are researching with AI.
Give them a reason to find you.

Find the gaps in your website

Common questions about AEO

How is AEO different from SEO and GEO?

SEO improves visibility in search results. AEO focuses on how your business is represented in AI-generated answers. GEO, or generative engine optimization, is another term often used for this work. The labels overlap; useful content, accessible pages and credible business information matter across them.

What does the free AEO audit include?

The free assessment covers all 50 readiness checks: technical access, page structure and metadata, buyer content, business information, structured data, external presence, trust, and the mobile and enquiry experience. You receive findings with supporting observations and initial priorities. Any checks we cannot verify are identified. Testing buyer questions across AI engines is a separate paid citation audit; implementation and ongoing measurement are also separately scoped.

Do I have to pay for anything afterwards?

No. You can use the findings with your own team. If you want help with further investigation or implementation, we agree the scope and fees before starting.

Which AI tools do you look at?

ChatGPT, Gemini, Claude, Perplexity, Google AI Overviews, Google AI Mode and Bing Copilot Search. We choose the relevant platforms and buyer questions with you. Testing their live answers and citations is a separate paid audit.

How long does it take to see results?

The timing depends on the gaps. Website fixes can be completed quickly; new content, external coverage and changes in AI answers usually need longer to assess. We agree review points and repeat the measurements.

Can you guarantee that AI will recommend us?

No. AI platforms choose what to cite and recommend. We improve the information available about your business and measure how its visibility changes, without promising a particular ranking or number of leads.

Will we need a new website?

We start with your existing site. Most work involves improving its content, technical foundations and enquiry experience. We would scope a rebuild separately if the current platform prevents the changes you need.

We already have an SEO agency. Can you work with them?

Yes. We share the findings and agree responsibilities with your SEO, content and website partners so the work fits together.

Is AEO relevant to a B2B software startup?

It can be, particularly when buyers need to understand a new product category or compare vendors. We assess your product pages, integration information, security documentation and relevant third-party sources.

Do customer reviews and third-party profiles matter?

They give buyers and search systems information beyond your website. We look for relevant customer feedback, industry coverage and product profiles, and check that key business and product details agree.

What does external trust and reputation work involve?

Depending on your market, this can include industry profiles, expert articles, useful LinkedIn posts, relevant community participation and customer reviews. We prioritize sources that your buyers use and that you can contribute to credibly.

What will you need from our team?

For the free assessment, share your website, main products or services and target customers. Ongoing work needs access to relevant materials and someone on your team to check facts and approve content. We can use a short conversation to capture expertise when needed.

How do you measure whether the work is helping?

We repeat agreed buyer questions and track mentions, citations, recommendations and factual accuracy. Where analytics and lead records are available, we also review relevant visits and qualified enquiries.

Can you work with our CMS?

Usually. We check your platform and access first, then identify which improvements can be made within it. Any development or migration work is scoped before implementation.

What is included in the monthly partnership?

Prioritization, content research and creation, website improvements, external visibility work and measurement. The monthly scope depends on how many products, buyer questions and markets we cover, and how much implementation you need. Deliverables and fees are agreed in the proposal.

Further reading

Get your free
50-point AEO audit

Share your website and tell us what you sell and who you want to reach.

Get a free 50-point audit